Care Show London 2025 – #CareShowESG
Thank you for attending the Care Show in London!
If you missed our session, this document captures the key points, discussions, and resources shared during our interactive panel.
Session Chair
Hannah Montgomery
We encouraged attendees to consider one key takeaway to ground their learning. Everyone is at a different stage in their sustainability journey – being part of the conversation is a powerful first step.
Meet the Panel
- Lauri Smith – CEO, Josh’s Care Company
- Laura Jordan – Partner, Anthony Collins LLP
- Trudie Fell – CEO & Founder, BelleVie
- Dr Matt Sawyer – Founder, SEE Sustainability
- Hannah Montgomery – Co-Founder, Grace Cares
Key Discussion Points
How ESG Creates Measurable Value in Care Settings
Our panellists agreed that ESG is most impactful when it moves beyond compliance and becomes part of an organisation’s identity. She shared how her organisation was inspired by the Dutch Buurtzorg model and built ESG into its DNA from day one — especially the Social and Governance pillars:
- Social (S):
- Decentralised teams that empower carers with autonomy
- Values-based recruitment to attract the right people
- Outcomes: better staff retention, stronger engagement, and attracting new talent into care
- Governance (G):
- Coaching-style leadership instead of traditional hierarchy
- No managers – instead, self-managed, coached teams
- Environmental (E):
- Office-free
- But one major opportunity area is transport: UK home care workers drive 4 million miles per day
- Launched an EV (electric vehicle) pilot in March 2025 to reduce carbon emissions sustainably
Takeaway:
ESG is most powerful when it’s embedded in everyday actions, not just policies. Building ESG principles into your culture drives better outcomes for your people, your organisation, and the planet.
Evaluating Suppliers’ ESG Credentials While Staying on Budget
Navigating ESG claims can be tricky – especially with limited resources. We explored five types of “greenwashing” to look out for:
- Green Haloing – Spotlighting a single green initiative to distract from poor overall practices
- Green Lighting – Highlighting minor wins while ignoring bigger sustainability issues
- Green Shifting – Blaming the consumer or user for environmental harm
- Green Crowding – Relying on “everyone else is doing it” to justify inaction
- Green Rinsing – Constantly shifting ESG targets to appear progressive
Panellists recommended using third-party certifications (e.g. FSC, B Corp, Carbon Trust) and referencing the UK’s Green Claims Code to ensure honesty and evidence in supplier messaging. Trusted sources like ethicalsuperstore.com and socialenterprise.org.uk were highlighted.
Takeaway:
Choose suppliers carefully. Look for independent proof of sustainability claims, and don’t be afraid to ask difficult questions.
Creating Value Beyond Compliance Through ESG Audits
ESG audits are only powerful when they translate into action. Instead of focusing solely on paperwork, the panel emphasised:
- Engaging the whole ecosystem — staff, families, and people supported
- Making audits a living process, not a one-off document
- Using audits as a vehicle for staff wellbeing initiatives, ESG champions, and inclusive conversations around Equity, Diversity, and Inclusion (EDI)
- Embedding ESG into day-to-day operations — ensuring it’s part of the culture, not just an external report
Takeaway:
An ESG audit is only valuable if it drives real improvement. Involve your whole community and make ESG visible and meaningful every day.
Reducing Carbon Emissions Without Compromising Care
Reducing emissions in care is uniquely challenging due to:
- 24/7 service models
- Energy-intensive medical and care equipment
- Geographically spread-out workforces
But progress is achievable. Lauri Smith shared how her team created a ‘Sustainable Living with Care’ guide to empower clients and families:
- Improve home energy efficiency
- Switch to greener appliances
- Engage in wellbeing-focused, low-energy activities like gardening or natural light use
They also introduced a ‘Carbon Pledge’, openly sharing annual emissions and action plans with all stakeholders.
Takeaway:
Sustainability and quality care can go hand in hand. Empower those you support to be part of the solution – and be transparent about your journey.
In Summary
Environmental, Social, and Governance (ESG) principles are no longer optional — they are strategic tools for delivering better, more sustainable care.
When implemented well, ESG transforms care organisations by:
- Building stronger cultures and engaged teams
- Enhancing the quality of care for the people we support
- Strengthening financial resilience and reputation
- Helping providers meet and exceed regulatory expectations
True ESG success comes from more than policies — it’s about implementation, collaboration, transparency, and continuous learning.
It’s a journey, not a destination — and every step forward matters.
Next Steps to Accelerate Your ESG Journey
✔️ Order your copy of Did you Deliver Sustainable Care Today?: The Sustainability Guide for Care Managers to support your planning
✔️ Follow the conversation at #CareShowESG to keep learning and sharing
✔️ Showcase your progress – celebrate small wins and inspire others!
Further Support from Caring For Tomorrow
Caring For Tomorrow is a quarterly online webinar series run by Grace Cares providing sustainability and ESG support for health and social care providers.
Each session offers practical ideas, funding updates, and real-world success stories to help you evidence and evolve your organisation’s sustainability strategy.
We’ll cover:
♻️ Current funding opportunities to boost your sustainability efforts
♻️ Success stories from care providers leading the way
♻️ Practical ideas to meet and exceed regulatory sustainability requirements
Upcoming Free Webinar Dates
💚 22nd May 2025 – Live case study: Royal British Legion
💚 25th September 2025 – Live case study: Anthony Collins LLP B Corp Health & Social Care Team
💚 4th December 2025 – Final Caring For Tomorrow webinar of the year
👉 Reserve your free place and find out more: grace-cares.com/caring-for-tomorrow
🌱 Together, we can create a future where care is not only compassionate, but truly sustainable.
Let’s Make Care Sustainable – Be The Change You Want To See. 💚