From Reuse to Recognition: Grace Cares Named in UK Green Growth 100

Grace Cares recognised nationally for sustainability-led success

Lichfield-based Grace Cares has earned a place in the prestigious Green Growth 100. Small Business Britain launched the initiative in partnership with BT to spotlight small businesses that use sustainability as a core driver of growth. As a result, the list highlights companies that turn environmental responsibility into measurable commercial success.

The Green Growth 100 champions 100 small businesses across the UK. These organisations embed sustainable practices into daily operations, from cutting waste and energy use to rethinking supply chains. In addition, they attract new customers and strengthen long-term resilience.

A Circular Model at the Heart

Founded in 2023 by Hannah Montgomery, Emma Smith and Adam Harrison, Grace Cares places sustainability at the centre of its mission. From day one, the founders built the business around circular economy principles.

The organisation runs a circular reuse model that collects, redistributes and resells quality pre-loved care equipment. Instead of sending these essential items to landfill, the team extends their lifespan through resale, donation and responsible recycling. Consequently, Grace Cares reduces environmental waste while also making care more affordable and accessible for families.

Moreover, the business commits to a zero-to-landfill policy. It aims to sell, donate or recycle 100% of collected equipment through trusted circular economy partnerships.

Creating Social and Environmental Impact

Beyond environmental action, Grace Cares actively reinvests in community initiatives such as Care Club. Through this programme, the organisation supports unpaid carers with education, connection and practical advice.

By combining environmental responsibility with social impact, the business proves that sustainable models can drive commercial growth. At the same time, it strengthens communities and builds long-term resilience.

Industry Recognition for Sustainability Led Growth

On being named in the Green Growth 100, Hannah Montgomery said:

“Grace Cares is committed to a zero-to-landfill policy. We aim to sell, donate and recycle 100% of our pre-loved care equipment and are proud of our circular economy partnerships. Being recognised in the Green Growth 100 is a huge honour and proof that purpose-led, circular business models can drive meaningful growth while creating lasting positive change.”

Michelle Ovens CBE, CEO and Founder of Small Business Britain, said:

“The Green Growth 100 celebrates the small businesses that are showing sustainability and growth go hand in hand. These businesses are not only reducing their environmental impact, but also strengthening their operations, engaging customers, and building more resilient business models. Grace Cares is a brilliant example of how sustainability can fuel long-term success.”

Building on the Work of The Willow Review

The Green Growth 100 builds on the work of The Willow Review, an independent, Government-backed review into the financial benefits of sustainability. Small Business Britain co-chaired the review, while BT contributed as a Steering Board member.

Last summer, the review published landmark recommendations that set out a roadmap to unlock the financial opportunities of sustainability for Britain’s 5.6 million small businesses. As such, the Green Growth 100 continues that momentum by showcasing real-world examples of sustainable growth.

Chris Sims, Chief Commercial Officer, UK Business, at BT, added:

“The businesses in the Green Growth 100 are setting the benchmark for how sustainability can unlock innovation and commercial opportunity. It’s inspiring to see how small businesses across the UK are turning greener practices into real business growth. We’re proud to support this initiative and congratulate Grace Cares on being recognised.”

What’s Next: The Green Growth Awards 2026

As a featured business in the Green Growth 100, Grace Cares now progresses to the next stage: the Green Growth Awards. BT will host the awards on 12 March 2026.

At the event, judges will select two standout businesses to receive a £5,000 grant each. These grants will help them scale their sustainability ambitions and accelerate further positive change.